Navigating New Platforms, New Fees & Franchise Owner Investment
Walk out with a clear answer to the question that stalls most tech rollouts: who pays for what. We'll cover where the line falls between franchisor-funded and franchisee-funded, what belongs in the FDD versus what gets worked out later, and how to frame the ask so owners fund it willingly.

Madeleine Zook
Catalyst

David Barr
Board Member

Larissa Walega
Ziebart

Doug Flaig
Stratus Clean

Adam WaidHost
Voxie
Where most brands draw the line between system-funded and location-funded, and where it breaks.
How to introduce a new fee in language owners say yes to.
What an owner needs to see before they’ll invest in something themselves.