# Improve Performance With Franchise-Focused Reporting

> Leverage franchise-ready data infrastructure to deliver deeper analysis and transform complex information into clear, actionable text marketing insights.

- Canonical HTML: https://www.marketing-site-sandbox.internal.voxie.com/features/performance/

Combining franchise-focused data frameworks with predictive analytics, Voxie Intelligence empowers users to make faster, smarter text marketing decisions. Brands gain a richer understanding of performance across campaigns, franchisees, audience segments, and key metrics, helping to reveal which texting strategies drive results.

## Everything Franchises Need to Measure and Improve SMS Performance

## Bring Nuance and Depth to Franchise Text Marketing Reporting

Franchise marketing measurements can become tangled as local and national campaign data blur together. Voxie organizes the raw metrics to fit your unique franchise ecosystem and audience segments, helping users extract meaningful insights with greater speed and sophistication.

## Capabilities

- **Analyze and visualize messaging data the way your franchise operates.** Dashboards mirror the structure of your network, granting comparative views of performance by location or owner. Automated text campaign tagging and message-level tracking further improves insights.
- **Collect and bridge data across various audience touchpoints.** View performance across every customer interaction, from text message sends and clicks to opt-outs and follow-up purchases. Voxie bridges this data with cost, revenue, and ROI metrics to show the complete story of each SMS campaign.
- **Empower franchisees with their own texting data while maintaining full visibility.** Franchisees can explore their own performance dashboards while corporate teams maintain brand-wide oversight.

## What's included

- Roll-up and drill-down data views for corporate and franchisees
- Campaign, audience, and message-level ROI tracking
- Automated campaign tagging for faster, smarter analysis
- Data visualization built for franchise decision-making
- Same day data visibility for swift campaign optimizations
- Blast Forecast for visibility into upcoming campaigns
- Role-based data accessibility controls
- Integration with BI, CRM, and analytics tools

## FAQs

### What can Voxie's franchise reporting show that a general SMS platform can't?

Voxie organizes reporting around the way a franchise operates, not around one blended account total. Voxie breaks performance down three ways generic texting platforms won't:

- by location
- by region
- by owner group

Many general SMS platforms only report at the account level, which hides how individual locations perform and blurs national campaigns together with local franchisee sends. Voxie keeps national and local performance separate. Voxie also ties each campaign to cost, revenue, and ROI, so the corporate team can see which locations and campaigns drive results. To dive deeper into this type of comparison, read [Why Franchises Shouldn't Use Cookie Cutter Texting Platforms](/blog/why-franchises-should-not-use-generic-texting-platforms/).

### What are examples of data visualized in the Voxie dashboard?

Voxie's dashboards display core performance metrics such as messages sent, deliverability, engagement rates, clicks, replies, unsubscribes, and conversions. Users can also view new subscriber trends, campaign impact over time, and comparisons across locations, giving a complete picture of how SMS channels are performing within the franchise network.

### What kinds of tools can I integrate with to improve reporting?

Voxie integrates with your POS, CRM, and other business intelligence platforms allowing you to connect texting campaign data with other marketing and sales insights. Voxie can build custom integrations as needed to ensure the uninterrupted flow of data and advancement of reporting.

### We already have a CDP or BI stack. Why add Voxie's franchise reporting?

Voxie layers on top of a CDP or BI stack rather than replacing it. Voxie adds two things those tools don't provide: franchise structure and text-channel depth. Most CDPs segment audiences generically across every channel, and they report for the brand as a whole rather than location by location. Text conversion behavior also [differs from email and push](/blog/sms-vs-push-notifications/). Voxie tracks campaign performance down to the individual franchisee and feeds purchase data back through POS and loyalty integrations, so ROI is measured per campaign and per location. Voxie data can also flow back into existing BI tools, so brands keep one source of truth while gaining a franchise-specific view their stack wasn't built to produce.

### Can I do A/B testing in Voxie?

Voxie doesn't include a dedicated A/B testing tool, but its detailed reporting makes it easy to compare results across campaigns and audience segments. This insight helps you identify what timing, messaging, and strategies drive the strongest performance and for whom.

### Can franchisees utilize the reporting?

Yes. Franchisees can access reporting through their own dashboards, allowing them to view performance data specific to their location without seeing other franchisees' results. They can track metrics such as message volume, engagement, and ROI, while national brand teams maintain full visibility.